Landing page and website, in-store signage, billboards, e-commerce, social media
With Charmin Ultra Soft Smooth Tear’s wavy edge, you’ll get a smoother tear for an even better ‘go’! With the new wavy toilet paper innovation, I helped create new designs for the campaign, showcasing a new smooth look.
Context: 1 Year; Saatchi & Saatchi
Contribution: Landon Beamer–Senior Art Director; Jennifer Davidson–Senior Designer; Vi Luong–Creative Director; Sarah Attalla–Designer and Digital Design Lead; Matt Shoewalter–Senior Copywriter; Dan Cohen–Executive Creative Director
Charmin Ultra Soft
Smooth Tear
Landing Page Module
Featuring a key portion of the Charmin Ultra Soft Smooth Tear spot, this short dynamic four second video module features our hero bear, Molly, tearing into the wavy toilet paper and a hero shot of the toilet paper package. While using the iconic bear to maintain branding and a demo of how the toilet paper innovation tears, our viewers are able to see the fun in action.
E-commerce Images
