Environmental Design, Signage, Branding, Wayfinding
GPS is a post-production studio part of Hogarth in London and recently in New York at 535 W46 Street.
The Grey Design Office created a premium and boutique design to integrate and build upon the GPS branding. The design activates the space in a functional way, creates flow and ease of navigation, and makes the space inviting and comfortable.
Context: 4 Months; Grey New York
Contribution: Han Lin–Executive Design Director; Ho Seok Lee–Designer; Sarah Attalla–Junior Designer; Juliano Domingues–Associate Creative Director
Gramercy Park Studios
Ogilvy entrance: GPS logo signage is applied oversized and extruded from the wall for dimension and shadow.
46th Street Entry
Audio wing
Front reception at W46 Street entrance.
An LED sculpture in the formation of an abstract world map displays the current time in all of the cities in the Hogarth network.
Edit suites
Room occupancy: In session indicators are inset into the wall, along outside of the door frame. They are lit GPS red when occupied and bright white when vacant. Photo of main lounge.
Process
GPS before redesign
Before redesigning GPS, the hallways were white and bare, making it easy to get lost and a stale place to work.
To expand the wayfinding system, the redesign was based on the current GPS logo and typeface, Interstate.
Inspiration
Since video editors and producers spend long nights working, we chose a dark and premium, sheek, and boutique look that would be easy on the eyes all day and night, yet make workers feel comfortable, relaxed, and happy to work in the space for long hours.
Color Palette
The colors incorporate the GPS red as a bold accent color with premium dark colors.
Custom Iconography / Signage
Large vinyl covers the walls for major areas such as the stage for easy wayfinding.
Signage: Color Suites
Signage: Audio Suites
Audio Exploratory.
Signage: Edit Suites.
Editorial Exploratory.
Door Signage.
Wayfinding and Iconography
The door signage uses a mixture of large numbers and letters to easily find room numbers in each suite. Icons and suite names easily scannable on the top, since each suite hallway is color coded.