Posters, illustrations, social media, merchandise design
Monster Mash is an outreach program that offers a service opportunity for Rutgers students while creating a safe alternative trick-or-treating experience to families within the communities that surround the university.
Context: 11 Weeks Rutgers University–Residence Life
Contribution: Graphic designer (concept–completion)
Monster Mash 2017 Campaign
The chance of becoming a victim of either violent or property crime in New Brunswick is 1 in 27. New Brunswick has a crime rate that is higher than 93% of the New Jersey's cities and towns of all sizes. Monster Mash provides a safe space for trick-or-treaters.
Posters
Hand-drawn Letter Development
Experimenting with the lettering of the logo was a key to how the mystical monsters would be represented. A 3-D effect was thought to be a great way to allow the monsters to look fun, action-filled, and adventurous.
Incorporating lettering that played on candy-corn would help add a subtle halloween theme to the poster design.
Incorporating both a 3-D effect and candy-corn reference allowed for the type to be adventurous, bold, and incorporate a halloween theme in the final design.
Character Development
Mystical creatures were chosen as the monsters for this year's campaign. Fun, vibrant colors were used to attract children. The characters needed to be a balance between cute and magical.
Volunteer Name Tags
A set of name tags were created in order to show mystical preferences amongst the volunteers helping the children.
Shirts
The 2017 volunteer shirts showcased the four mystical creatures with a two-color black and white screen print on an orange shirt.
Social Media
A snapchat geofilter was created to capture priceless moments live at the event.
Outcome
Monster Mash recruited over 90 student organizations, nearly 150 volunteers, and drew over 1,000 children and their families to the Cook Recreation Center.