Canon IVY
Environmental Graphic Design, Digital Ads, & Social Media, 2019
This fun and interactive background resembling the famous "Ivy wall” from Wrigley Field highlights a large number of colorful Canon products on display at Canon's Little Leagues.
The mix of graphics and actual printers would allow consumers to touch and feel the units.
Users would take two pictures, one to keep and one for the Wall of Fandom.
Context: 1 Week | Agency: Grey New York | Client: Canon USA
Contribution: Graphic designer with team of engineers
The IVY Wall is engineered with different materials to allow it to be tactile and fun. This includes 3D faux ivy, foam and hardcoat letters, and aluminum panels.
The Wall is designed to display Canon's IVY CLIQ and IVY CLIQ+ cameras, showing off their bold colors.
The center cameras resemble the bricks of Wrigley Field's ivy wall and include a 3D number 225.
Outcome: Displayed in Williamsport, Pennsylvania, the wall allowed users to interact and take photos at the Canon Little Leagues while displaying cameras both visually and physically.
Seasonal Digital Ads
Canon website